About As
UMAHANOVA is an Ukrainian label specialized in demi-couture pieces. Founded by in 2024. The founder and inspirer of the brand is Victoria Umahanova, for who conceptual clothing is always a personal choice and she embodies this vision in the brand's collections. Umahanova clothing is a means of expressing yourself boldly, attractively, brightly and at the same time remaining special to yourself.
We deliberately chose the concept of releasing individual drops that, undoubtedly, coincide with the trends of a certain season, but, at the same time, remain relevant regardless of changes in fashion trends.
The main principle of production is to make the unique in the details. This applies to the quality of fabrics, clothing construction, decor, accessories, each stitch and packaging. We use premium quality Italian fabrics, we work out models so that they are comfortable, we create unique design ideas for decor.
Spring-Summer 2024 is our first fashion season and it is a very beautiful start, consisting of three capsules and a separate basic collection. Umahanova clothing is femininity and sophistication in the language of fashion
Focusing on exсeptional materials and a maximalist yet sophisticated approach to design as well as facing traditional handcraft techniques with modern technologies, we create clothes that become precious memories that are passed down from one generation to the next. Each piece proposes a pure balance of opposing elements - masculine and feminine as well as strength and softness - while embodying a signature sensuality and elegance.
The idea of self-expression built the background for the brand, while our objective is to empower women and make them always play the main role. Known for its timeless designs that combines structured silhoettes, unexpected cuts and volume detailing, we produce four main seasonal drops per year, complementing them with special themed and limited capsules.
Inspiration: the UMAHANOVA brand is about beauty, including women's beauty - that's why we strive to create clothes that emphasize its uniqueness. The mission of the brand is to inspire and reach for beauty.
Art: The brand's team is constantly inspired by the art reflected in certain silhouettes, as well as exclusive fittings and finishes.
Confidence: We want every woman to feel confident and attractive in our clothes, regardless of the circumstances.
Uncompromising quality: The brand's team pays the utmost attention to quality and detail, evident in the selection of fabrics, fittings and overall execution of each item from UMAHANOVA.
Limited collections: in its drops, UMAHANOVA releases a limited number of products, which creates a sense of uniqueness and encourages purchases in the near future.