Fantasy You Can Touch
UMAHANOVA is a Ukrainian demi-couture and ready-to-wear brand founded by designer Viktoriia Umahanova in Odesa in 2024.
At the heart of the brand lies the designer’s artistic vision and curiosity about materials, which shape the imaginative world of UMAHANOVA. Each collection opens a new chapter in this world, expressing its artistic concept through distinctive silhouettes, textural exploration, and signature details.
Brand Philosophy
UMAHANOVA creates its own poetic interpretation of reality — slightly exaggerated, theatrical, and open to the unexpected. Art, architecture, textures, and everyday observations become the starting point for new creations.
Imagination Taking Shape
Painting finds movement in a dress. Lace becomes a canvas for hand-painted art, while a button becomes an artwork in its own right. An artistic vision takes a wearable form — something to touch, feel, and make part of one’s own story.
UMAHANOVA creates clothing that invites a woman to become the heroine of her own world, set its mood, and find her own ways of wearing an artistic vision.
These pieces are conceived as personal treasures. They can become part of a personal collection, preserve memories of meaningful moments, and be passed on, carrying their stories with them.
Approach to Craftsmanship
All UMAHANOVA pieces are handcrafted in Ukraine in limited quantities. Quality defines every stage of the process, from material selection to the smallest detail.
The process begins with designer Viktoriia Umahanova’s artistic vision, translated into precise decisions about cut, proportions, and construction to create a distinctive form that moves beautifully with the body.
Its properties determine the finishing techniques and the treatment of each garment detail.
Fabric selection requires particular attention to composition, weight, and texture. Each material must complement the design, whether holding a sculptural shape or flowing softly along the body.
Its properties determine the finishing techniques and the treatment of each garment detail. Precision in construction is reflected in every detail. A perfect fit begins with a carefully refined cut, while impeccable finishing extends to every seam and inner edge. Even the inside of a garment reflects the quality of craftsmanship.
Even the inside of a garment reflects the quality of craftsmanship.
Demi-couture pieces
WEARING MASTERS
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WEARING MASTERS
In the Wearing Masters collection, three dresses featuring floral motifs reinterpret the paintings of Gustav Klimt, Vincent van Gogh, and Rachel Ruysch. The transfer of details from the original artworks onto fabric was made possible through 3D mapping technology and the meticulous work of designers and artisans.